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Pregnancy is a time of incredible change — physically, emotionally, and yes, even in your beauty cabinet. Suddenly, your go-to products may come with a question mark: Is this safe for me or my baby? From hormonal acne and dry patches to that elusive “pregnancy glow,” your skin is going through a lot, and it deserves to be cared for and pampered.
But with so much conflicting advice online, it can be overwhelming to figure out what’s safe to slather on. That’s why we’re cutting through the noise to give you a clear, trusted guide to pregnancy-safe skincare. Whether you're rethinking your routine or starting fresh, we'll help you navigate what to buy, what to ditch, and what will actually make you glow.
Is a skincare routine safe during pregnancy?
Yes, a routine itself is safe and can be a great form of self-care. Plus, while your body is busy growing a baby, your skin may go through a whole new set of changes, from unexpected acne flare-ups and melasma to extra sensitivity and dryness. A solid skincare routine can help manage these changes and maintain your skin health.
That said, pregnancy is a time to be cautious about what you're putting on your skin, as some products contain harmful ingredients and chemicals. The key is making safe, informed swaps — not abandoning skincare altogether.
What skincare to avoid when pregnant?
Certain skincare ingredients are known to be unsafe or questionable during pregnancy. Here's a breakdown of common ones to avoid:
Retinoids (vitamin A derivatives)
Other names: Retinol, Retin-A (tretinoin), adapalene, tazarotene.
Why to avoid: Can be absorbed through the skin and can build up to toxic levels, causing birth defects.
Commonly found in: Healthy aging or longevity lotions, creams, or serums, or in anti-acne skincare products.
Hydroquinone
Why to avoid: Used for skin lightening, but has a high absorption rate and not enough data on safety during pregnancy.
Commonly found in: Dark-spot serums and skincare products for hyperpigmentation.
High-dose salicylic acid
Other names: Beta-hydroxy acid, BHA.
Why to avoid: In high concentrations, salicylic acid may pose a risk. Small amounts in over-the-counter products may be considered safe, but it's best to check with your doctor first.
Commonly found in: Chemical peel facials, cleansers, and toners.
Botox and filler during pregnancy
Botox treatments are generally advised against during pregnancy. There isn’t enough scientific research to confirm their safety for expectant mothers, and because pregnancy can affect your body in unpredictable ways, most healthcare providers recommend postponing botox until after delivery. It’s best to play it safe.
Similar to botox, there isn’t sufficient research to guarantee the safety of getting fillers during pregnancy. Since fillers involve injecting substances under the skin, the potential risks are not fully understood. Most experts advise waiting until after pregnancy to get any new filler treatments.
Sunscreen during pregnancy: Mineral vs. chemical
Sunscreen is non-negotiable — protecting your skin from UV damage is just as important during pregnancy as it is any other time. The question is: which kind?
Some chemical sunscreens contain ingredients like oxybenzone, which the American College of Obstetricians and Gynecologists (ACOG) suggests may be best to avoid. Oxybenzone has raised concerns in research, while other common chemical filters like avobenzone and octinoxate haven’t been clearly linked to pregnancy risks.
Mineral sunscreens (with zinc oxide and/or titanium dioxide) are generally considered the safest bet, especially for all-over body use. But if you’ve found a chemical or hybrid sunscreen (mineral + chemical) that works best for your face — and mineral versions just don’t agree with your skin — the benefits of wearing sunscreen at all usually outweigh the potential risks of skipping it.
When in doubt, consider where you’re applying sunscreen (face vs. body), check the ingredient list, and talk with your dermatologist or OB-GYN about what makes the most sense for you.
Which skincare brand is best during pregnancy?
Choosing the right skincare brand during pregnancy can feel overwhelming, but several companies specialize in creating safe, effective products designed specifically for expecting parents. These brands prioritize non-toxic, gentle ingredients backed by dermatologists to ensure their formulas are both safe and effective. Here are some of the top pregnancy-friendly skincare brands that have earned strong recommendations:
Belli Skincare
Belli formulates with pregnant and nursing women in mind, offering targeted treatments that address common pregnancy skin concerns like acne and dryness. Their acne line replaces traditional salicylic acid with lactic acid, a milder, pregnancy-safe alternative. Belli products are fragrance-free, dermatologist-tested, and designed to soothe sensitive skin during pregnancy.
Earth Mama Organics
Perfect for moms-to-be who prefer natural and organic products, Earth Mama offers gentle body care, stretch mark oils, and soothing balms. Their ingredient lists avoid synthetic fragrances, parabens, and other controversial chemicals, making them ideal for sensitive skin and those who want a more holistic approach to skincare.
Pipette
Pipette blends clean science with pregnancy-safe ingredients, creating effective products without unnecessary fillers or irritants. Their formulas are developed with input from dermatologists and pediatricians, ensuring safety and efficacy. Pipette is known for its lightweight moisturizers, gentle cleansers, and mineral sunscreens.
Healthy skin, happy bump
You don’t have to choose between drab skin and a safe pregnancy. With a few thoughtful swaps and a little ingredient awareness, you can create a skincare routine that supports both your complexion and your peace of mind. If in doubt, consult your dermatologist or OB-GYN to ensure your products are safe.
Dahlia Rimmon is a freelance writer, editor, and registered dietitian. She writes for various publications and family-focused brands, covering everything from food and supplements to overall health and wellness. Her experience spans private practice, consulting, and working in the baby food industry. She lives in St. Louis with her family.